H&M - Spring Preview
After the buzz of the holidays, H&M Home starts the new year in a minimalistic, timeless and serene style. Early spring brings natural materials, soft tones and tactile fabrics into the home.
Warm and inviting, raw natural materials such as wood, stoneware and cotton canvas are a sensorial complement to graphic black and white prints. Authentic stoneware jugs updated in monochrome patterns provide texture while zebra prints offer a striking contrast. Ivory, inky black and light beige are the main colours.
Tonal makeup shades such as powder pink and blush pink are set against warm whites, light beige and soft terracotta for a clean yet chic expression. Organic shapes and sculptural qualities lend sophistication, with rich textiles and textured ceramic pots or vases adding a decorative touch.
“It’s all about starting a new season with a pure, calm atmosphere. Our new arrivals for spring introduce clean and sculptural designs in fresh, soft shaded colours – an easy way to renew your home and bring in spring freshness after the holidays,” says Evelina Kravaev Söderberg, Head of Design, H&M Home.